Wildflower Skincare: your highest-conviction moves

51% of your revenue is being transacted at a discount, with an average discount rate of 7%.

Why · On a total revenue base of $17,751, that means the majority of your sales are margin-eroded by default — not by exception. Your gross margin is a healthy 92%, so you have room to protect, and giving it away habitually trains customers to wait for deals rather than pay full price. Immediate actions: (1) Audit which discount codes or automations are firing most frequently and set expiry dates or hard usage caps. (2) Replace blanket discounts with value-adds (free shipping, a bonus sample, or early access) for your top 6 VIP customers — this preserves perceived value without cutting price. (3) For new customers, gate any discount behind an email opt-in or loyalty enrollment so you capture lifetime-value data in exchange for the margin hit. Target: reduce discounted revenue share back below 40% within two order cycles.

• Break discount dependency: over half of revenue is discounted at ~7% off
• Apply via the recommended channel

You have one SKU — the Limited Holiday Bundle — generating a negative margin of $90 per unit.

Why · With an overall gross margin rate of 92%, this product is a clear outlier dragging against an otherwise strong margin profile. Since it is labeled 'Limited,' the simplest fix is to let it expire without restocking. If you intend to bring it back, you must either raise its price or reduce its cost of goods to bring it above breakeven before the next season. Do not run any discounts on this SKU under any circumstances — at current economics, every discounted sale compounds the loss.

• Discontinue or reprice the 'Limited Holiday Bundle' — it loses $90 per unit sold
• Apply via the recommended channel

96% of your geocoded revenue originates within 5 miles of your physical location, and 100% of your revenue is in CA.

Why · Your customers are overwhelmingly local and already choose you — they just don't have a frictionless in-person pickup option surfaced to them at checkout. Enabling BOPIS on Shopify (Local Pickup in Shopify Shipping settings) removes the shipping cost barrier, speeds fulfillment for local buyers, and creates a natural upsell moment at pickup. Given your average order value of $261.04 and a free-shipping threshold of only $99, most orders already qualify for free shipping — but BOPIS gives local customers an even faster, zero-cost option that also gets them into your physical space. This is especially valuable for your 6 VIP customers who are almost certainly in this local cluster.

• Activate Buy Online, Pick Up In Store (BOPIS) — 96% of your revenue is within 5 miles of your location
• Apply via the recommended channel